Al igual que Philips y otros fabricantes, Sharp licenciará su marca de televisores a otra compañía. Así lo anuncian en Nikkei Asian Review junto a datos como las consecuencias que tal decisión acarrean. Para comenzar los casi 300 empleados de Sharp en Europa serán despedidos y las perdidas para la compañía rondarán los 90 millones de dólares.
La compañía que se encargará de explotar la marca Sharp en Europa dentro del mercado de los televisores será UMC Slovakia, especializada en pantallas y componentes por lo que junto al acuerdo para explotar la marca también comprarían la planta de fabricación que el gigante japonés tiene en Polonia.
Strategic Alliance SHARP – UMC Sharp Corporation of Japan (Sharp) and Universal Media Corporation /Slovakia/ s.r.o. (UMC) have entered into a binding agreement related to transfer of SHARP’s audio and video business (AV) in Europe. The signatures follow a resolution at Sharp board of directors’ meeting earlier today.
UMC will be getting exclusive brand license rights for both the television business as well as the audio business in Europe. As part of the brand licensing, Sharp will support the design & development of LCD televisions produced and sold by UMC under Sharp brand.
As a part of transaction, UMC will be acquiring 100% shares in Sharp Manufacturing Poland Sp. zo.o. (SMPL), Sharp’s manufacturing base in Poland for LCD televisions, from Sharp. The transfer of business and sale is to be completed before the end of 2014.
UMC plans to revive the manufacturing volumes at SMPL. As such, UMC expects to hire additional staff to SMPL to support its sales plan. UMC will sell the audio products manufactured by S&O Electronics /Malaysia/ Sdn. Bhd.(SOEM), Sharp’s manufacturing base in Malaysia for audio products.
This strategic alliance will enable UMC to further increase its sales and market share in Europe by expanding into an ‘’A’’ brand market segment, adding SHARP to an existing brand portfolio of Blaupunkt, UMC, Eternity & E-motion.
En la web de UMC anuncian y dan más detalles de lo que para ellos es una alianza estratégica.
En Xataka Smart Home | Sharp LC–70UQ10E, análisis
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